Prices and offers checked 16 September 2026. Next review 16 October 2026.
Short answer: Ahrefs has no free trial, but Ahrefs Webmaster Tools is free for sites you own, and Ahrefs Starter costs $29 a month (about ₹2,550) for competitor research. Lite is $129 and Standard $249 a month. Indian Ahrefs group buys are advertised from about ₹1,399, which is over half the cost of a real Starter plan.
Key takeaways
- Webmaster Tools: free, own sites only, no competitor research.
- Starter: $29 a month, monthly only, limited credits and one project.
- Lite $129 and Standard $249 a month, about 17% cheaper billed yearly.
- Extra users cost extra on paid plans.
Ahrefs plans
| Plan | Monthly price | Good for |
|---|---|---|
| Webmaster Tools | Free | Backlinks, site audit and keywords for your own verified sites |
| Starter | $29 (≈ ₹2,550) | Occasional competitor and keyword research |
| Lite | $129 (≈ ₹11,350) | Freelancers with several projects |
| Standard | $249 (≈ ₹21,900) | Agencies needing Content Explorer and more tracking |
Getting the most from Starter
- Verify your own sites in Webmaster Tools first so you don't spend credits on them.
- Plan lookups in advance and export results.
- Upgrade for one month only when a big project needs it.
We don't earn from Ahrefs links.
Why not an Ahrefs group buy?
Shared Ahrefs access is usually capped at a set number of daily credits, blocks exports and projects, and can stop when the account is flagged. Read our safety guide.
Page history
16 September 2026: Published with July to September 2026 Ahrefs pricing.
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Frequently asked questions
Does Ahrefs have a free trial?
No. Ahrefs does not offer a free trial of paid plans. Ahrefs Webmaster Tools is free for sites you own.
How much is Ahrefs in India?
Ahrefs bills in US dollars: Starter $29, Lite $129 and Standard $249 a month, roughly ₹2,550, ₹11,350 and ₹21,900 before taxes.
Is Ahrefs group buy worth it?
Group buy Ahrefs is advertised from about ₹1,399 a month but is shared, limited and can stop without notice. Ahrefs Starter at about ₹2,550 is your own account.